Louis Vuitton And The World Of Fragrances: Exploring Luxury Scents

This article is all about Louis Vuitton perfumes . When you think of luxury, Louis Vuitton is one of the first brands that come to mind. But did you know that the iconic fashion house also creates some of the world’s finest fragrances? For over a century, Louis Vuitton has been crafting luxurious scents that capture the essence of sophistication and elegance, and today they offer a wide selection of signature Louis Vuitton fragrances. From floral scents to woody and oriental aromas, each Louis Vuitton fragrance is an olfactory masterpiece that exudes luxury in every bottle


Maison Louis Vuitton, being a design business that is so immersed in the history of both fashion and the 20th century, realized that in order to develop its first scents in over 70 years, it needed to do it in a place that was particularly noteworthy.

Because of Grasse’s reputation as the perfume center of the world, Louis Vuitton chose this town on the French Riviera as the site of its olfactory hub. This was the perfect place for a firm of Louis Vuitton’s magnitude to have such a facility.


 Louis Vuitton perfumes

In 2012, as the company was looking to develop its new fragrance line, they brought on board the renowned perfumer Jacques Cavallier-Belletrud to work on the project. Cavallier-Belletrud was one of the most sought-after names in the fragrance industry. He was also a guy whose obsession with fragrances began years earlier in his native town of – where else? – Grasse. His scents ranged from Jean Paul Gaultier Women to Stella by Stella McCartney.

In 2013, Maison Louis Vuitton purchased the estate known as Les Fontaines Parfumées (The Scented Fountains), which is located in Grasse. During his boyhood, Cavallier-Belletrud used to walk by this estate every day. The man, whose father was a perfumer, made the choice to join the family business when he was just eight years old. His father would give him blotters covered in essence and instruct Cavallier-Belletrud to provide extensive descriptions of each one by the morning in order to train him.


Today, Cavallier-Belletrud’s office may be found at Les Fontaines Parfumées in addition to its many other functions. It is the location where each of the seven new Louis Vuitton perfumes were developed. Just recently, Harper’s Bazaar’s Beauty Best of the Best 2016 Awards recognized one of these fragrances as the Best New Fragrance. The fragrances range from Turbulences, which is rich in tuberose and was influenced by an August evening in Grasse, to Apogée, which is described as “an elixir of innocence” and is heavy in lily of the valley.

While Cavallier-Belletrud traveled the world in search of the best raw ingredients for each scent (which he would later test on his wife and eldest daughter), he also accomplished a world first in this same location by utilizing the tried-and-true method of supercritical CO2 extraction. This allowed him to create a fragrance that was unlike any other in the world. Cavallier-Belletrud was able to successfully enhance May rose and jasmine by using an extraction procedure that is more typically employed on components like as vanilla. Because this method does not include the use of heat, the petals of the flowers retain all of the aromatic features that they originally had. Rose des Vents and Dans Le Peau from the collection are both winners as a result of this innovation. Both fragrances feature notes that are now exclusive to Louis Vuitton and can only be found in these two products.


The property itself has stayed faithful to its beginnings in the town, which became a particularly popular place for perfumers due to its climate (which is great for producing rose, jasmine, and orange flower) and its natural spring waters. The property itself has remained loyal to its roots in the town. Grasse was an important town in the leather business in the 16th century, and its spring waters attracted tanners who used them to clean animal skins. This helped Grasse become a center for the leather trade. This spring may be found inside the grounds of Les Fontaines Parfumées and continues to flow. A few centuries later, when the taste for scented leather items was supplanted by the gradually expanding popularity of liquid fragrance, industry in Grasse began to flourish. This coincided with the city’s location at the heart of the French fragrance industry.

An industry that was practically founded in Grasse has been given a new lease on life thanks to LVMH’s acquisition of Les Fontaines Parfumées. Over a thousand bushes of jasmine grandiflorum and centifolia roses can be found in the garden of the property, which was planned by the landscape architect Jean Mus. Additionally, there are citrus trees that have been imported from different parts of the world.

In the past, it was easy for perfumers in Grasse to determine which components they were distilling merely by breathing in the air around them. This is repeated in the garden today when the mimosa flowers bloom in January, followed by violet flowers in February, and continuing on until the jasmine flowers bloom in the summer.

The incorporation of a perfume fountain into the design of the latest collection of Louis Vuitton perfumes is the last method in which the brand pays homage to the rich heritage of the city of Grasse. Since the 1920s, when it was first erected on the premises of Les Fontaines Parfumées (thus the name), it has allowed guests to bring their own bottles to be immediately filled with fragrance. In 2016, this will be reproduced in Louis Vuitton stores, where simple bottles designed by Marc Newsom will be able to be effortlessly refilled, so enabling the bottles to be maintained forever.


 Consider a well-known fashion label that does not produce a perfume or cologne. It’s not easy, is it? Up until this point, Louis Vuitton was included on the extremely limited list, which may sound unbelievable to some. To say the least, it’s making up for lost time in a big way. The house will be releasing not just one but seven fragrances, and each one will be centered on a particular kind of flower. The history of each (very stylish) fragrance is detailed here.

In the world of fragrance, the perfumer who is responsible for the new collection is essentially a rock star.

Jacques Cavallier Belletrud, who was born in Grasse and is a third-generation perfumer (his daughter, who is currently in school to become a perfumer, will make it four generations), is responsible for creating some of the most iconic fragrances of our time. These include L’Eau d’Issey, Dior Addict, Jean Paul Gaultier Classique, and Stella by Stella McCartney. His daughter is also studying to become a perfumer. Cavallier Belletrud, who had been working for the Firmenich scent and taste firm for the previous 22 years, decided to take a position as the first in-house perfumer for Louis Vuitton.


Lets talk more about Louis Vuitton perfumes .The process of CO2 extraction has been used in the perfume industry for many years. However, this is the very first time that a company has ever put it on flowers from Grasse, which is known as the perfume capital of the world, and it is only being utilized in these seven fragrances.


“We decided right away, and very quickly, that it would be a collection,” explains Cavalier Belletrud. Each fragrance may be purchased in a bottle with a capacity of 200 milliliters, a bottle with a capacity of 100 milliliters, or in a travel spray that comes with four cartridges. In addition, there are two sets available: one is a box that contains all seven bottles in a small size (10 milliliters), and the other is the pièce de résistance, which is a travel case that is monogrammed with the Louis Vuitton logo and carries three full-size bottles from the collection.


According to Cavallier Belletrud, “we also decided that these fragrances would be feminine” despite the fact that “for women” is not explicitly stated on the bottle. It has been my lifelong fascination to capture the fleeting beauty of cut flowers in a jar, and so the third decision I made was to make [this collection] a tale about flowers.

Flowers are fragile, intense, strong, and beautiful—just like a woman. “And the fourth choice I made was that [this collection] would be a story about fruits and vegetables.” There is a fragrance called Rose des Vents that is made completely of roses; more specifically, it contains roses of three distinct varieties: centifolia, Bulgarian, and Turkish. Cavallier Belletrud got the idea for the song Turbulences as he was strolling around his garden with his father. The aroma of tuberose and jasmine at sunset was the source of inspiration for the song.

There are notes of jasmine and narcissus in the fragrance Dans la Peau, as well as bits of raw leather sourced from the Vuitton workshop. The lily of the valley is the star of Apogée, which also features a few other flowers. Vanilla had a significant role in the creation of Cavallier Belletrud’s signature aroma, Contre Moi. Matière Noire investigates the harmony that may be achieved between patchouli and white flowers. And finally, Mille Feux makes use of a combination of leather and Chinese osmanthus, which is a white flower.


Nicolas Ghesquière, the creative director of Vuitton, delegated the majority of the creative decisions to Cavallier Belletrud; nonetheless, he wanted to make sure that his emphasis on environmental sustainability was represented in the scents. Cavallier Belletrud was in charge of the fragrances.

 They were manufactured using the most up-to-date technology available.

Cavalier Belletrud utilized a method known as CO2 extraction, which was first designed for the purpose of producing decaffeinated coffee. This method was used to coax the headiness out of flowers like as Chinese jasmine and May rose that were sourced directly from Grasse. As a result of his actions, he was successful in achieving his objective, which was to create floral notes that replicated the clean and dewy character of blossoms that were still in the field.

According to Cavallier Belletrud, “you’re not boiling the flowers as you would do with traditional extraction techniques” while using this approach. Instead, the procedure sequesters the CO2 that is already present in the atmosphere and, with the help of some fundamental chemistry, converts the CO2 molecules into a liquid. Cavalier Belletrud continues his explanation by saying, “You then mix that with your flowers at a very low temperature, as low as 20 degrees celsius, and you maintain the fragile and volatile elements of the flowers.” The artisan perfumer compared the procedure and the result to microwaving a fine red wine and drinking it afterward. It’s the same wine; it’s just that when you heat it up, it doesn’t taste quite as delicious.


You will only be able to purchase Louis Vuitton perfumes at Louis Vuitton retail locations making them even more rare and costly than they already


The smells did not come from just any ordinary laboratory. At the location of an old perfumery in Grasse known as Les Fontaines Parfumées, the parent firm LVMH had a state-of-the-art fragrance laboratory constructed for Cavallier Belletrud and the perfumer for Christian Dior. The building was given its name for the architectural highlight that it included, which was an indoor scented fountain. It was founded in 1640 as a leather distillery, but in same year it also began producing perfume.

In the early decades of the twentieth century, it would ultimately start creating and selling fragrances. But by the year 1960, it had already stopped producing anything on a commercial scale. In 1995, the town purchased the site, and finally, it fell into a condition of ruin after being abandoned for so long. That is, until the visit of Bernard Arnault, head of LVMH, who was there. “Mr. Arnault came, found the place interesting, and made an acquisition in 2013,” said Cavallier Belletrud.

After undergoing extensive renovations, the house will now serve as the creative atelier for Cavallier Belletrud. This will be a location for the firm to create, communicate, and teach employees, as well as host guests who are friends of the business. Cavalier Belletrud, with the assistance of landscape designer Jean Mus, designed the gardens that surround the property. These landscapes, which serve as a source of inspiration for the perfumer and his colleagues, are just as stunning as the place’s illustrious past. According to Cavalier Belletrud, the 9,900-square-meter property is home to over 300 unique species of trees, flowers, and herbs. Some of these species include jasmine, tuberose, May rose, geraniums, and lemon trees.


Heures d’Absence is the name of the piece that was added to the collection in the year 2020 as the most recent addition. “I envisioned Heures d’Absence in this spirit: to pay homage to jasmine, rose, and mimosa from Grasse, with an exclusive extraction that is very close to what one smells in the open field, and to bring them together in an abstract field of flowers, as when the wind is charged with scents. ” An ethereal and nearly indefinable aroma that, despite its obscurity, imprints an unforgettable memory on one’s consciousness.

Louis Vuitton perfumes are imbued with the enticing allure of travel, and bottle simplicity.